In just a few years, the new retail, new agriculture and new manufacturing industries have triggered trillions of exports in the printing and packaging industry, and the era of small batch personalized packaging and printing in Jinan has come.
Since Ma Yun put forward the new concept of retail a year ago, the idea of using 30 trillion yuan of GDP has attracted much attention. But for the printing and packaging industry, the new retail officially heralds the arrival of a small number of personalized printing and packaging.
The three basic characteristics of new retail are "new production, new circulation and new sales". In a word, new products are personalized; new logistics eliminates inventory and reduces inventory; new sales mainly focus on placing orders before production. All of these are related to small volume customized packaging.
还有一个不可避免的问题，就是消费年轻化加速了消费升级。在电商平台上，“18 - 24岁消费者占销售额的64%，25 - 29岁消费者占20%”。年轻人已经成为消费的主力军。消费结构调整加快，小批量定制趋势日趋激烈。
There is also an inevitable problem, that is, younger consumption accelerates consumption upgrading. On the e-commerce platform, "consumers aged 18-24 account for 64% of sales, and consumers aged 25-29 account for 20%". Young people have become the main force of consumption. With the acceleration of consumption structure adjustment, the trend of small batch customization is becoming increasingly fierce.
Generally speaking, traditional printing packaging emphasizes scale and standardization. However, in the next decade, the main features of printing packaging will be intelligence, personalization and customization.
Eight characteristics of small batch customization
The so-called "wind green flat end", small batch customized packaging tuyere whether to come, must have a sign. The eight logos listed below are enough to ignite the industry's enthusiasm for small batch customization.
In recent years, daily chemical products have expanded to e-commerce marketing. This year, some large-scale daily chemical brands launched a new e-commerce service on the direct e-commerce platform, so that the production line of the product has no secondary packaging, and the hands of consumers, greatly improving the speed of inventory turnover, which also means that P & G's small batch order has become a trend.
There are many people looking for real materials, small and delicate products. People who stay up late are more willing to supplement physical strength, enhance vitality and minimize the harm of staying up late. Young women pay more attention to figure and appearance, which is conducive to skin and body care. Sports enthusiasts prefer products with low sugar, low calorie but rich nutrition to quickly supplement the accumulated energy consumed by sports. This kind of perseverance, personalized customization and personalized customization has become the trend of the catering industry.
According to the statistics of the Ministry of Commerce, China's total import and export volume reached 4 trillion yuan in 2015, 30-50% of which came from orders of small and medium-sized enterprises. The differentiation of global foreign trade orders is becoming more and more obvious. There are hundreds of orders, dozens of orders and even just a few orders at the Canton Fair!
In recent years, with the coming of consumption upgrading, wechat marketing and community marketing, the new brand presents a blowout development trend. The next decade will be a golden age of consumption upgrading, a comprehensive brand update in niche areas and new scenarios. Therefore, new brands are born in any category.
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