Album design is a key way for a company to show its products and brand image. Album design has a certain number of pieces, can install more complete company information, can help customers quickly grasp the company, grasp the goods. What kind of album design can attract people?
It's not easy to design a high-quality Company album, which needs to consider many factors. For example, it must consider design rules, pattern design, color, reasonable layout, design style, packaging and printing, cost, etc.
1. The picture album should reflect the overall strength of the enterprise
Design must reflect the truth and effectiveness of things; according to the grasp of the enterprise, analyze and understand the company's culture, spiritual essence, core ideas, advantages, etc. According to the design of interface, text and raw materials, the overall strength of the enterprise is presented from several levels. Repair the overall strength of the enterprise; pay attention to prevent from being similar to other well-known brands, and do not have to follow the design of others.
2. To the point
Literary writers or film directors have hundreds of thousands of words or 120 minutes to narrate small stories, while the text and web pages of brochures are very limited. Therefore, innovative talents should be used to thinking mode, and grasp the key to make a big article.
3. The album can deal with customers' problems
Customers refer to the design guidelines of design enterprises to express their own requirements. As a contractor, design enterprises need to consider from the perspective of customers: for example, what does the sales market need? What do I feel express? What should be shown to customers? wait a minute. We should also design and conceive the design style and content of the album from the perspective of consumers.
4. Simple and clear
Customers regard brochures as a way, not a destination, as a reference for collaborative management decisions. Moreover, in most cases, the reader is passively accepting the information transmitted in the picture album, and the more easily it is digested and absorbed by cognitive human organs, the more likely it is to invade his subconscious mind. Don't look at the ability of readers to understand and analyze information, especially those senior leaders who don't have much time to think about it. Therefore, artistic creativity should be simple and easy to think of.
5. Art design
If the album wants to be outstanding in the sales market, it is necessary to understand the distinctive quality, design style and feelings of famous brands, and integrate the artistic creativity and expression forms of famous brands in the whole process of designing album pictures. For example, the appropriate blank art, point line surface composition, image texture solution and other technical aspects of the plane, so that the album pictures have uniqueness and uniqueness, excellent album pictures must be unique.
Naturally, if we want to do a good job in the design of the album, we must take a lot of consideration, such as the authenticity, effectiveness and recognition of the content of the album, the rationalization of the structure and distribution, and the design methods of photos, texts and tones. All these require that designers should constantly improve their design ability and professional quality according to the specific requirements, so that they can design a high-quality Company album, That kind of Company album is more attractive.